This week the first part of our readings explored how IDT works in the business, military, health care, P-12 (pre-kindergarten to 12th grade), and post-secondary education fields. I'm going to delve into this topic first from the business sector which I have a bit more background knowledge on and then I will compare the issues found in IDT in business with those in the military and health care fields.
IDT in the Business Sector:
In Reiser & Dempsey's work, the authors list three types of instructional designers in the business sector:
- Sole Designers-An in-house employee who typically works individually on "design, development, assessment, formative evaluation, revision, and implementation" of a project (2012, p. 179).
- Team Members/Leaders-A team of several in-house instructional designers who work together on a project. They may meet face to face or for those working at different business branches they may meet virtually. This allows for global cooperation.
- External Designer/Consultant-An instructional designer hired by a client company as a freelancer specifically to work on a project. Due to "current economic decisions...companies (have) reduce(d) in-house training departments and increase(d) the use of external consultants" (2012, p. 80).
The original Cheaper by the Dozen film is based on the 1948 eponymous novel written by Frank Bunker Gilbreth Jr. and Ernestine Gilbreth Carey about growing up in their large family headed by well-known efficiency experts Frank Bunker Gilbreth and Lillian Gilbreth. Growing up, I did not know that this movie was based on the novel and a true story. While completing an Intro to Business class during my understudies, the Gilbreths popped up as great influencers on workplace efficiency and training.
The Gilbreths were management engineers and pioneers in the field of workforce efficiency in terms of motion. Essentially they used cameras to capture people performing processes in the workplace. They then determined how to eliminate excess movements in order to allow workers to perform process using the least amount of physical movement or steps. Once they had the answers in place, the Gilbreths designed and implemented instruction for workers and workplaces to teach them these new efficient movement processes and to improve workplace conditions that could be causing decreased efficiency. By increasing efficiency of movement, they decreased the amount of time needed for a worker to complete tasks. Doesn't this seem quite like what we might do in the classroom for increased efficiency? We watch how our students perform tasks and then we determine how to teach them the most efficient was of learning and internalizing the information within the process they are completing. We try to do this in a manner that allows for the least amount of wasted movement. It is essentially behaviorism which we use heavily for classroom management.
I think increased efficiency leads to increased worker efficacy no matter what the context is. An some stage in creating curriculums or products in any sector really you will need to examine the efficiency of the processes.
Trends and Issues in Business IDT Today and Education IDT Crossover
In the business world, the two big trends today are designing instruction that is culturally relevant and time efficient. Cultural relevancy is something that is important in many different context. What is relevant to one culture may mean something entirely different in another. Reiser and Dempsey noted that IDT designers must find ways to gather information on societal cultural factors including "generational and social heritage or traditions; the ideas, values, and rules for learning; the way problems are solved; the interpretation of patterns, colors, and symbols; and the comprehension of ideas and behaviors" (2012, p. 182). The text also notes that training must take learner cultural factors into account. These may include "learner/role expectation, the concept of time and the use of authentic activities, learner's communication styles, and how learners approach interpersonal relationships" (2012, p. 182).
Being culturally sensitive is truly important. Did you know that something as simple as writing someone's name in red can be a huge taboo? In some Asian countries, including China and Korea, a name written in red indicates death. The well meaning designer who chooses a red font to match a company's colors may find themselves in quite a bit of a pickle if they write the managers names in red. For more information on this taboo, you can read this article: A Chinese Taboo: Never Write Other People’s Names Using Red Ink.
The text also notes needing to understand how problems are solved and patterns are interpreted. This image from Kaplan's work shows how people from different cultures approach rhetorical thinking differently:
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| Source: Cultural Thought Patterns in Inter-Cultural Education |
I think issues with accommodating for cultural differences are very relevant to IDT in education as well. The USA is a melting pot of citizens from around the world. Chances are highly likely that a teacher will have at least one student from another culture in their classroom. IDT designers need to understand other cultures in order to create educational programs that are unbiased and relevant to the students. I first learned about Kaplan's work and the cultural taboo I mentioned when I was studying to become an ESL teacher.
The second trend in the business sector is toward getting things done as quickly as possible for the least amount of money. This can be done by creating rapid prototypes, using technology-based training delivery, and advanced evaluation techniques. We do much the same thing in education.
Think of a prototype as the beta release of a software program or piece of curriculum. As teachers, we are occasionally given the option to field test prototype or beta programs within the classroom. In an educational context, how could a program be tested to prove it's worth without actually being implemented in a classroom? A need for educator training whilst not needing to provide and pay for multiple external sessions has led to an increase in the usage of technology-based training for teachers. In general, things have been shifting in the past years toward an instructional method that is more online based.
Cost effectiveness and funding for new programs is something that affects IDT in multiple sectors. Funding for new programs is often set to a specific limit and designers must work to create programs that match the available funds.
IDT in the Military Context
There are two big challenges facing instructional designers in military contexts: "international responsibilities of a national or multinational military force" and "new technologies (Reiser & Dempsey, 2012, p. 189). There is one word that flashes like a neon sign there....international. Just as business designers and educational designers must look at culture when working, military designers must be able to accommodate for the diversity of cultures which exist within the soldiers. They must also be able to accommodate for training with overseas allies. They need to take into account all of the same cultural issues as business IDT.
Another issue facing IDT in the military is the emergence of new technologies. Reiser and Dempsey point out that these technologies are also available to our adversaries, which means that designers need to be prepared to develop security solutions (p. 189). Though this wasn't mentioned in the text, it is applicable in the business sphere right now. New technology means that people will exploit the holes to damage businesses. Recently there has been a rash of malware affecting companies worldwide. Designers need to be aware of these vulnerabilities in order to avoid them. See CNN for more: Europol: There's no 'kill switch' for malware attack. In the classroom context, designers need to build in safety features such as identity protection, to keep students safe when using design solutions that connect them with people outside of the school environment.
IDT in the Health Care Context
In the medical field, the most significant factors affecting IDT are: "knowledge and research, costs and managed care, regulations and standards, and convergence" (Reiser & Dempsey, 2012, p. 202). In the health care field, new advancements in knowledge are being made practically daily. With so many advancements being made, trainings could quickly become out-of-date. This is in contrast to many areas of the educational field. In an ELA class, the concept of a verb and how to use it is not going to change overnight. IDT designers can create products for parts of speech that will be content relevant for a long time. In the health care field, things change rapidly as new discoveries are made.
Due to the implementation of managed care systems, medical practitioners feel "more pressure...to spend less time teaching and more time seeing patients and to limit the duration of individual patient encounters, further eroding the time faculty can coach students" (p. 203). In other words, in order to save time and money, they see as many people as possible, BUT the amount of time spent training and spent with individual patients is decreased. This means training would need to be adjusted to accommodate for shorter available training periods. I'd think it would also need to train staff to be able to assess a patient in the more limited time available.
The health care field also has to deal with many regulations regarding safety and privacy of information. In the health care industry, providers must follow HIPAA standards which dictates the "rights of access to medical information and sets standards for privacy that impacts how educators and researchers can use medical records (DiBenedetto, 2003)" (Reiser & Dempsey, 2012, p. 203). This is similar to how the education field uses FERPA to control the access to educational records.
With the constant emergence of new technologies, IDT in the health care industry and in many other sectors is experiencing convergence. Convergence is when two technologies can come together. "For example, it is possible to link to a patient's record to databases and automatically conduct research literature searches related to a patient's condition" (Reiser & Dempsey, 2012, p. 203).
Global Trends and Issues in IDT
Globally, cultures have many different approaches to creating programs for learning. In many Asian countries, education is still focused on drill and kill and rout learning. Although there is a huge emphasis on testing here in the USA, there is an even bigger focus on this in Asian countries. With the increased pressure on testing and the need to pass the tests, they do not focus on learning things in a constructivist manner like we favor in the USA.
Although we enjoy a fair amount of open-mindedness and access to knowledge in the USA due to free speech, this isn't the case in many other places. In China, large parts of the internet are blocked off to citizens. This article from the Council on Foreign Relations goes more into detail about the problems created by censorship in China: Media Censorship in China. Internet censorship has also taken over in many other Southeast Asian countries as evidenced in this Time Magazine article: Internet Censorship Is Taking Root in Southeast Asia. This censorship of information must trickle down to IDT. Designers have to follow the laws of censorship or in many places they will end up in trouble with the government. With the government controlling what information people can access, how will students learn to think critically about issues that they are being blinded to?
In some countries, students may not even have the ability to attend school. Reiser and Dempsey noted that in the Democratic Republic of Congo (DRC), "parents...choose between...children they will send to school...boys are, as a rule, far more likely to be chosen than girls" (2012, p. 231). Often these schools have limited resources or are overcrowded. While many countries employ e-learning solutions, many online learning courses are designed for rout learning and not practicing critical thinking.
The biggest thing that I think many countries overseas are doing right that the USA fails on is bilingual education. In many countries, students begin learning a second language in early elementary school and it is required. Although some materials are censored, the ability to read and understand in multiple languages opens up the door to understanding other cultures because you are able to read and watch authentic materials. With my knowledge of Spanish, if there is a global issue taking place in a Spanish speaking country, I have the ability to research and read information from the source culture. I am not limited to solely reading English interpretations of events.
I think in many ways the youth of the USA are very fortunate that we do not have as many issues with censorship here and children are afforded the ability to go to school. In terms of design, I think that the constructivist nature of many learning programs here does aid students in the development of critical thinking and problem solving. I think we lack more in a cultural connection context. I think that the USA should create programs in order to mandatorily teach a second language starting in early elementary school. This would allow our students to be globally competitive and perhaps more open to learning about and understanding other cultures.
I think another area where we fail in the USA is our constant need to have more programs and solutions in the classroom. Yes, we might find something great that works, but there's the old saying, if it's not broke, don't fix it. How many times must the same thing be altered just slightly? It seems these days designers come out with a new version of a program or curriculum every year. It's important to keep up to date on information, but I think there is a lot of resource and financial waste generated through this.
We were asked "How and can we prepare our youth to address the problems of living in a world with 9 billion people when the earth’s resources cannot sustain that many?" How can we prepare our youth to address these problems when we ourselves model waste in the classroom? We are given programs to use that include workbooks. These workbooks are tossed out at the end of the year. Our textbooks are updated and switched out every few years, more waste. We go through hundreds of pencils a year in one classroom. The solution? Design needs to continue moving forward in a digital direction with online workbooks, textbooks, etc.
I also think that we need to use the availability of our global online community to foster connections between our students and students from around the globe. By learning about each other and understanding our cultural differences, we will be able to work together to solve issues for the benefit of the planet.
Reiser, R. A., & Dempsey, J. V. (2012). Trends and issues in instructional design and technology (3rd ed.). Boston: Pearson.








